About What and Why First

My name is Josué Batista and this is my personal blog. It is focused on strategy, from the greek stratēgia, generalship. My mission is to help business and technology leaders develop the resources and capabilities needed to gain and sustain advantage in competitive markets both traditional and emerging.  As a result, I write on strategy, leadership, productivity, business architecture and solution architecture. On occasion, I write about stuff that doesn’t fit neatly into one of these categories.

My goal is to create insightful, relevant content that you can put to work in your personal and professional life. If you are in a position of strategic leadership—or aspire to be—then this blog is for you.

I typically post once a week. To make sure you don’t miss my newest posts, you can subscribe via e-mail.

My Short Biography

I am based in Pittsburgh, Pennsylvania. I have been a business and technology strategist for more than 15 years. During that time has provided guidance and leadership on diverse strategic investments within the Health Insurance industry. I am a certified Project Management Professional (PMP) and I hold an MBA and Masters of Science in Information Systems from Duquesne University. I am a Distinguished Toastmaster and served as District Director 2015-2016 for Toastmasters International’s District 13. My wife Dr. Hollis and I are award-winning winemakers with a passionate fondness for Pennsylvania grown grapes.

We reside in Pittsburgh and enjoy the quiet company of our feline companions Minka and Blake.